Management & Marketing

Publishing model
Open access
Frequency
Biannual
ISSN
1841-2416
ISSN-L
2068-9667
Management and Marketing journal cover

About this journal

Management & Marketing Journal is published under the patronage of Management, Marketing, Business Administration Department from University of Craiova, Romania. The journal Management & Marketing - Craiova was founded in 2003, with the first edition of the workshop "Competences in Management and Marketing". The workshop is a periodically scientific forum enabling interactions among personalities from management and marketing fields, university teaching staff, and specialists from companies.

The journal has a pronounced interdisciplinary character and encourages new ideas and positive practices delivered as research, synthesis, case studies, or original methodologies. It also encourages young researchers to publish the most valuable scientific results from doctoral studies.

Journal information

  • Editor in Chief: Cătălin BARBU, University of Craiova
  • Publisher: Universitaria Publishing House Craiova
  • Email: editorialoffice@manmar.ucv.ro

Mission and objectives

The mission of the journal is to generate and disseminate knowledge in the scientific domains of management and marketing. The main goal is to disseminate significant knowledge from research in management and marketing and to incorporate this knowledge into resources for organizational development. The objectives are to receive, evaluate and publish valuable papers from the specific thematic areas. The general thematic of the journal is consistent with some major areas such as: management, strategic management, project management, public management, international management, marketing research, marketing strategies and policies, international marketing, business administration in trade, tourism, services and others.

The Management&Marketing - Craiova is published twice a year (May and November) by Universitaria Publishing House Craiova. Acceptance of publication is the result of a rigorous selection procedure based on double-blind evaluation. Management&Marketing - Craiova is available online and grants open access to its papers. The journal is licensed under Creative Commons Attribution 4.0 International Public License (CC BY 4.0). There are no publication fees.

Open Access Policy

Management & Marketing is an open access scholarly journal, offering free online access to readers without financial, legal, or technical barriers.

Authors can use Creative Commons licenses to specify usage rights, and article copyright belongs to the authors. The journal is licensed under Creative Commons Attribution 4.0 International Public License (CC BY 4.0).

Publication ethics

Ethical standards help us maintain the quality of the journal and contribute to the development of science. The journal makes every effort to ensure the highest level of integrity in the published content. This journal has implemented ethical standards concerning misconduct, conflict of interest and article retraction and withdrawal. All individuals involved in the manuscript submission, review, and publication process - authors, reviewers, or editors - are expected to maintain the highest ethical standards, warranting the integrity of the journal's contributions to the academic community.

Misconduct

Misconduct refers to any act of fraud, deceit, or violation of publication ethics by the authors, reviewers, or any party involved in the process of manuscript submission, review, and publication. This includes, but is not limited to, data fabrication, data falsification, plagiarism, AI generated text and unauthorised duplication of content. Any individual who suspects or identifies potential misconduct related to a submission or published article is entitled to report the matter immediately to the editorial board. After receiving a report of alleged misconduct, the journal will initiate a thorough investigation in a fair, impartial, and confidential manner. All parties involved in the alleged misconduct will be allowed to respond to the allegations. Should the investigation confirm the misconduct, the journal reserves the right to take appropriate action. This may include, but is not limited to: rejecting the implicated manuscript; retracting the published article; reporting the findings to the affiliated institutions of the involved parties; notifying readers and the academic community of the misconduct.

By submitting their work to this journal, all authors acknowledge and agree to abide by this misconduct policy and understand the implications of any violations.

Conflict of Interest

Conflict of interest arises when there's a separation between an individual's private interests and their professional obligations to the journal. It is the obligation of individuals to disclose any potential conflict of interest. Authors are required to disclose any financial, personal, or professional interests that might result when submitting the article. Reviewers are required to declare any potential conflicting interests related to the manuscript or its authors before reviewing a submission. Editors should avoid handling manuscripts in case of any potential conflict of interest, such as collaborative, financial, or personal relationships with the authors. Editorial board will conduct an investigation if a conflict of interest is discovered after publication and was not declared during the submission and review process. This may lead to retraction of the article and can potentially lead to the exclusion of authors, reviewers, or editors from the publication process. For submissions with declared conflicts, the editorial board will decide on a case-by-case basis whether the nature of the conflict affects the integrity of the scientific process. A decision might range from proceeding with the review process with a declared conflict to seeking additional independent reviews or even declining the manuscript.

By submitting their work to this journal, all parties acknowledge and agree to adhere to this conflict of interest policy.

Article Retraction and Withdrawal

Articles may be retracted or withdrawn due to falsification or fabrication of data, plagiarism or breach of copyright, duplicate or redundant publication (previously published in another journal), ethical violations, including research carried out without necessary permissions or informed consent, incorrect or misleading claims or conclusions that invalidate the research. A request for retraction can be initiated by: the article's author(s), the journal's editors, or the readers or external entities presenting valid evidence for the retraction. The editorial board will evaluate the concerns upon receiving a request or evidence pointing towards misconduct. If preliminary evidence suggests validity to the concerns, the author(s) will be notified and given a chance to respond. If misconduct is confirmed, the article will be retracted. A retraction notice will be published online where the article was originally published. This notice will detail the reason for the retraction and provide a reference to the original article. Authors can request the withdrawal of an article if the request is made before the peer review is complete. Once published, an article can only be retracted, not withdrawn.

By submitting their work to this journal, all authors acknowledge and agree to this article retraction and withdrawal clause.

Editorial board

Founder

NISTORESCU Tudor

University of Craiova

Editor in Chief

BARBU Mihail Catalin

University of Craiova

Associate Editors

  • BĂCILĂ MIHAI FLORINBabeş-Bolyai University of Cluj-Napoca
  • BOCEAN ClaudiuUniversity of Craiova
  • BURLEA ŞCHIOPOIU, AdrianaUniversity of Craiova
  • CĂPĂŢÎNĂ AlexandruDunărea de Jos University of Galați
  • CIOBANU OanaA. I. Cuza University of Iasi
  • CIOCHINA IulianaConstantin Brancoveanu University of Piteşti
  • CIUMARA TudorRomanian Academy
  • CRĂCIUN LiviuUniversity of Craiova
  • DABIJA Dan CristianBabeş-Bolyai University of Cluj-Napoca
  • FLOREA DorianIESEG School of Management, Lille
  • FOLTEAN FlorinWest University of Timişoara
  • GÎRBOVEANU SorinaUniversity of Craiova
  • MARINESCU Roxana CristinaUniversity of Craiova
  • MITRACHE Marius DanielUniversity of Craiova
  • MOISESCU OvidiuBabeş-Bolyai University of Cluj-Napoca
  • NEŞTIANU Stefan AndreiA. I. Cuza University of Iasi
  • OGARCA RaduUniversity of Craiova
  • POPESCU DanielaUniversity of Craiova
  • POPESCU Florentina LuminiţaUniversity of Craiova
  • PUIU CarmenUniversity of Craiova
  • PUIU SilviaUniversity of Craiova
  • RADOMIR LăcrămioaraBabeş-Bolyai University of Cluj-Napoca
  • RIZA IonuțSpiru Haret University
  • SCRIOŞTEANU AdrianaUniversity of Craiova
  • SITNIKOV CătălinaUniversity of Craiova
  • SÎRBU MirelaUniversity of Craiova
  • SPERDEA Nataliţa MariaUniversity of Craiova
  • TUDOR Marius SorinUniversity of Craiova
  • ŢÎŢU Aurel MihailLucian Blaga University of Sibiu

Scientific Council

  • BACHELARD OlivierEcole Supérieur de Commerce Saint-Étienne
  • BAUMGARTH CarstenHWR, Berlin
  • BENSEBAA FaouziUniversité of Reims
  • BERÁCS JózsefCorvinus University of Budapest
  • DINU VasileBucharest University of Economic Studies
  • HÄLSIG FrankUniversity of Applied Sciences in Saarbrücken
  • IDOWU O. SamuelMetropolitan University London
  • IGALENS JacquesIAE de Toulouse
  • PANKOWSKA MalgarzadaUniversity of Economics in Katowice
  • PHILIPP BerndESCE, Paris
  • SWOBODA BernhardTrier University
  • USKOV VladimirBradley University

Editorial office

  • BĂLOI Cosmin Ionuţ(Secretary-General), University of Craiova
  • BARBU DenisaUniversity of Craiova
  • BUDICĂ-IACOB Adrian FlorinUniversity of Craiova
  • CRIVEANU Maria MagdalenaUniversity of Craiova
  • DEMETRESCU Pompiliu MihailUniversity of Craiova
  • DINU AdinaUniversity of Craiova
  • ENESCU MariaUniversity of Craiova
  • MIHAI LaurențiuUniversity of Craiova

Editorial Review Board

  • ABRUDAN Ioana NicoletaBabeş-Bolyai University of Cluj-Napoca
  • AFSAR BilalHazara University, Pakistan
  • BĂBUŢ RalucaBabeş-Bolyai University of Cluj-Napoca
  • BERTEA Patricia ElenaA. I. Cuza University of Iasi
  • BOGAN ElenaUniversity of Bucharest
  • CONSTANTIN Cristinel PetrişorTransilvania University of Braşov
  • DINCĂ LauraUniversity of Medicine and Pharmacy Craiova
  • DOGARU Tatiana CameliaNational School of Political Science and Public Administration, Bucharest
  • DRAGOLEA Larisa LoredanaUniversity 1st December 1918 of Alba-Iulia
  • GĂNESCU Mariana CristinaConstantin Brancoveanu University of Piteşti
  • IORDACHE Maria CarmenConstantin Brancoveanu University of Piteşti
  • ISAC Claudia AdrianaUniversity of Petroşani
  • IVANA DianaBabeş-Bolyai University of Cluj-Napoca
  • MOISĂ Claudia OlimpiaUniversity 1st December 1918 of Alba-Iulia
  • NIŢOI MihaiInstitute for World Economy, Romanian Academy
  • NWACHUKWU ChijiokeBrno University
  • OLUBIYI Timilehin OlasojiBabcock University
  • POPESCU LiviuUniversity of Craiova
  • POPESCU Ruxandra IrinaBucharest University of Economic Studies
  • ROMONȚI-MANIU, Andreea-IoanaBabeş-Bolyai University of Cluj-Napoca
  • SCRIDON Mircea-AndreiBabeş-Bolyai University of Cluj-Napoca
  • SIMIONESCU F. MihaelaBucharest University of Economic Studies
  • SOUCA Maria-LuizaBabeş-Bolyai University of Cluj-Napoca
  • STOICA MihaiBucharest University of Economic Studies
  • TOADER Cosmina-SimonaUSAMVB Timişoara
  • UDDIN Mohammed BelalComilla University
  • VĂRZARU AncaUniversity of Craiova
  • WIŚNIEWSKI AdamUniversity of Warmia and Mazury in Olsztyn, Poland
  • ZAHARIE Monica AnielaBabeş-Bolyai University of Cluj-Napoca
  • ZAHARIE Monica-MariaBabeş-Bolyai University of Cluj-Napoca
  • ZIBERI BesimeAAB College, Kosovo

Current number

2026
Volume XXIV, Issue 1/2026 Volume XXIV, Issue 2/2026 -
- FORTHCOMING -
Browse archive

Archive

Authors Guide

Management & Marketing receives articles in the fields of management and marketing. Papers should be well structured, clear, and focused on the essence of the approached theme. All articles must present original research that has not been published or submitted for publication elsewhere.

Article language and structure

Articles are edited in English and should follow a clear structure.

  1. Paper title: concise and representative of the article content.
  2. Authors: names under the title, with scientific title, university, location, country, and email.
  3. Abstract: about 150 words, presenting the domain, challenges, solutions, results, implications, relevance, originality, and quality of research.
  4. Keywords: 4 to 7 words or expressions, from general to specific.
  5. Introduction: scientific context, research challenges, hypotheses, methodology, and paper structure.
  6. Paper content: organized with titles and subtitles, using recognized terminology and clear presentation of methods, results, and implications.
  7. Conclusions: main points, importance, applications, and possible future research directions.
  8. References: relevant, recent, accessible, and cited in the article.

Format conditions

Page size
Custom size: 17 cm width, 24 cm height.
Margins
Top 2 cm, bottom 2 cm, inside 2 cm, outside 2 cm.
Font
Arial.
Title
14 pt.
Authors
11 pt, including name, faculty, and university.
Paper text
10 pt.

Tables, figures, equations, and citations

Tables and graphics should be inserted as Microsoft Word Pictures and must not exceed the paper dimensions. Each table or figure must be numbered, titled, centered, written in bold, and mentioned in the article text.

Equations should be written with the equation editor. Footnotes are not used.

All sources cited in text should appear in the references list. At the same time, all sources in the references list should be cited in text. Please use APA style (American Psychological Association in-text citations and referencing style) for in-text citations and references. Authors should strictly follow the referencing guide. Click here for in-text citations guidelines and here for references guidelines. In case of papers with DOI, it is mandatory to write the DOI. Journal's template can be downloaded here.

  • Single author: (Smith, 2007).
  • Two authors: (Smith and Johnson, 2008).
  • Text citation with page: (Smith and Johnson, 2008, p. 77).
  • Three or more authors: (Smith, Johnson et al, 2008).
  • Multiple references: (Smith, 2007; Johnson, 2006).
  • Same author and year: (Smith, 2007a; Johnson, 2006b).
  • Internet references without author: web address between brackets.

Important remarks

  • All articles are checked against plagiarism.
  • Papers must be sent in Word format.
  • Articles that do not respect the guide are rejected before evaluation.

Reviewers Guide

Articles proposed for publication are emailed to the journal contact address at least three months before the Issue appears. After receiving the papers, the editorial board performs a preliminary assessment before sending eligible manuscripts to scientific reviewers.

Preliminary editorial assessment

  • Plagiarism check.
  • The paper must fit the journal profile and thematic scope.
  • The subject must be current and contain new, original elements.
  • The scientific content must be consistent.
  • The paper must not include political connotations or classified information.
  • Authors may publish only one paper per Issue.
  • The abstract should contain 100 to 200 words.
  • Each paper must include at least four keywords.
  • Formatting requirements must be respected.

Papers that do not meet these requirements are returned to the first author.

Review process

After the preliminary evaluation, the editorial board sends articles for evaluation to two scientific reviewers for each domain: Management and Marketing.

Articles are evaluated through a double-blind peer-review system, and reviewers complete an evaluation form.

Evaluation form

  1. General comment
  2. Introduction
  3. Methodology
  4. Results
  5. Conclusions
  6. References
1 to 5 points

Style

Clear formulation, good English, and fit with the journal areas.

1 to 5 points

Knowledge stage

Relevant and current references, with discussion based on cited papers.

1 to 5 points

Methodology

Use of appropriate research techniques.

1 to 5 points

Data quality

Relevance and reliability of the data.

1 to 5 points

Results

Consistency with current knowledge, personal ideas, and pertinent conclusions.

1 to 5 points

Originality and scientific contribution

Assessment of the paper's original value and contribution.

Over 22 points Article accepted for print
12 to 22 points Article to be re-analyzed
Under 12 points Article cannot be published

For articles that must be reanalyzed, the redaction secretary involves a third scientist. Reviewers are expected to provide accurate, constructive suggestions that identify strengths as well as weaknesses, using a collegial tone and showing respect for the authors' research effort.

Unaccepted papers are returned to authors with the reasons for rejection. Accepted papers are published in the current Issue of the journal.

International databases and catalogues

Journal office

Institution
University of Craiova
Address
Str. A.I. Cuza, Nr. 13, Craiova, Dolj
Postal code
200585
Contact person
Lecturer Baloi Cosmin
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