Volume VIII, Issue 1/2010

Table of contents

1. Page 5 Professor PhD Dumitru CONSTANTINESCU, PhD Student Corina Ana BORCOŞI, PhD Student Ion Dorin BUMBENECI Proximity management in crisis conditions
2. Page 15 Professor PhD Luigi DUMITRESCU, Assistant Mircea FUCIU The role of database marketing in the operationalization of the services relationship marketing
3. Page 25 Professor PhD Tudor NISTORESCU, PhD Student Cristina PLOSCARU Impact of economic and financial crisis in the construction industry
4. Page 37 Lecturer PhD Raluca COMIATI, Professor PhD Ioan PLĂIAŞ The impact of endorsers' characteristics on consumers' reaction to the ads
5. Page 49 Professor PhD Eugen BURDUŞ, Associate Professor PhD Cristina ALPOPI The internationalization of business as an option in the marketing strategy of the entrepreneur
6. Page 57 Associate professor PhD Jasmina GRZINIC Sustainable development of highly touristic region of istria
7. Page 65 Professor PhD Adriana ŞCHIOPOIU BURLEA, Professor PhD Carmen RADU, Associate Professor PhD Liviu CRACIUN, Associate Professor PhD Costel IONASCU, Associate Professor PhD Marius MITRACHE, PhD Student Radu LOLESCU The relationship between financial crisis, corruption, and corporate social responsibility in romania
8. Page 73 Lecturer Afsar BILAL Determinants of customer loyalty and proposing a customer loyalty model for the banking sector of pakistan
9. Page 91 Muhammad Masroor ALAM Effect of market orientation on small business perormance in small town in malaysia: an emprical study on malaysian small firms
10. Page 105 Lecturer PhD Claudiu George BOCEAN, Associate professor PhD Cătălina Soriana SITNIKOV New patterns in scheduling working time
11. Page 115 Professor PhD Ion BOTESCU The training of international managers - success factor in international business
12. Page 121 Professor PhD Ion STANCU, Master student Sanda TREANTA, Master Student Laurentiu-Ionut DUMITRU Helsinki corridors - ways of european expansion and development
13. Page 137 Lecturer PhD Ovidiu I. MOISESCU, Associate Professor PhD Andrej BERTONCELJ A comparative study of the relationship between brand loyalty and market share among durable and non-durable products
14. Page 146 Assistant Ph.D Erika KULCSÁR Discriminant analysis in marketing research
15. Page 153 Associate Professor Ph.D. Maria Carmen IORDACHE Information documents - primordial instruments in tourist communication