Volume VII, Issue 1/2009

Table of contents for Management & Marketing.

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Table of contents

  1. Page 5 Assistant Professor Gabriella KECZER Application of the eu-principles in romania and hungary concerning the boards of listed companies
  2. Page 13 Associate professor PhD Bistra VASSILEVA Corporate social responsibility - corporate branding relationship: an empirical comparative study
  3. Page 29 Assistant PhD student Lucia-Monica SCORŢAR, Professor PhD Ioan LAZĂR, Assistant PhD student Diana ZAGAN ZELTER The condition of waste management in romania
  4. Page 36 Professor, PhD Goce PETRESKI, Teaching assistant PhD student Olivera KOSTOSKA Modeling the determinants of exports and imports: assessment of the macedonian competitive performances
  5. Page 59 Azman ISMAIL, Sofiah BONGOGOH, Sheela Chitra CHANDRA SEGARAN, Rodney GAVIN, Rabaah TUDIN Supervisor communication in training program: an empirical study in malaysia
  6. Page 69 Associate Professor, PhD, Ciprian Marcel POP, Teaching Assistant, PhD Student Andrei Mircea SCRIDON, Teaching Assistant, PhD Student, Dan Cristian DABIJA A evaluation of consumer's preferences in the cluj-napoca retail market based on a multinomial logit model
  7. Page 75 Research teacher Marc-André VILETTE, ESC Saint-Etienne -CREST Information and small and medium sized enterprises: the convergence of shared- time work and information and communication technologies
  8. Page 89 Lecturer PhD Marius BĂLĂŞESCU The assimilation of marketing concept by retail companies in romania
  9. Page 96 Lecturer PhD Cristinel CONSTANTIN The role of relationship marketing on insurance market during the crisis periods
  10. Page 103 Lecturer PhD Ovidiu I. MOISESCU The importance of brand awareness in consumers' buying decision and perceived risk assessment
  11. Page 111 Lecturer PhD Ion BULIGIU, Associate Professor PhD Sorin POPA, Associate Professor PhD Liviu Ion CIORA Optimising processes of it organisation through software products' configuration management
  12. Page 121 Assistant PhD Adina BĂLAN Information and knowledge management - a strategy for performing medical services in the informational era
  13. Page 137 PhD Laszlo GULYÁS Senior employees on the job market of european union
  14. Page 144 Associate professor PhD Constanţa ENEA Managerial culture - "mental equipment" at the employees disposal in the tourism units
  15. Page 151 Lecturer PhD Maria Carmen IORDACHE, Lecturer PhD Iuliana CEBUC, Lecturer PhD Laura PANOIU The brand - an increasing factor of a tourist destination's competitiveness
  16. Page 157 Lecturer PhD. Cristina LEOVARIDIS Human resources management in advertising agency