Volume XXIV, Issue 1/2026

Table of contents

1. Page 7 Jhonny Richard MÚNERA PATIÑO, Juan Francisco VÉLEZ RESTREPO, Edwin Alberto SUÁREZ CORREA Perception of brand equity from the perspective of stakeholders in the Aburrá Valley, applying Aaker's BEA model at the University Institution of Envigado
2. Page 19 Liliana BUNESCU Global changes in financial marketing research: a bibliometric analysis
3. Page 35 Michal NOACH Challenges of management during wartime: an analysis of a personal reflective diary of a nursing deputy director
4. Page 51 Beatrice BARBOS, Oana ȚUGULEA, Rareș OBADĂ Flow dimensions of Gen Z individuals: how do they relate to actual behaviour in the TikTok world
5. Page 66 Dorothea Wahyu ARIANI Relationship model satisfaction, involvement, and turnover in the tourism sector
6. Page 86 Packiyanathan MATHUSHAN, Naveneethakrishnan KENGATHARAN, Yogarajah NANTHAGOPAN Knowledge domains and research frontiers in employer branding: a bibliometric investigation
7. Page 103 Noah Gbenga ALLI Marketing intensity and financial performance of listed insurance companies: an ex post facto analysis
8. Page 130 Mihai Constantin Răzvan BARBU, Vlad Antonius SANDU, Roberto Nicușor ȚIU, Roxana DUMITRU, Dan Eugen COSTIN Strategic management of club image during performance decline: the role of historical narrative "beautification"
9. Page 147 Liviu CRĂCIUN, Andreea-Maria TRAISTARU, Pavel-Cristian CRĂCIUN GEO readiness audit as a brand imperative: rethinking digital visibility in the era of AI-mediated consumer discovery
10. Page 158 Cătălin Mihail BARBU, Valeri Viorel SITNIKOV Customer education in digital marketing agencies
11. Page 172 Mirela Floriana GĂMAN, Liviu POPESCU Time-series analysis and ARIMA-based forecasting of agricultural raw material imports in Central and Eastern Europe
12. Page 200 Iulia Georgiana UDRICĂ The importance of ethical leadership for the organisation's success: strategies and challenges