Volume V, Issue 1/2007

Table of contents

1. Page 5 Ovidiu NICOLESCU Knowledge cycle and strategic knowledge within company
2. Page 15 Dumitru CONSTANTINESCU The dynamics of the matrics structure
3. Page 31 Kristina ZGODAVOVA, Sofia Elena COLESCA Quality management principles - an approach in healthcare institutions
4. Page 39 Richard A. MCGOWAN, John F. MAHON U.S. Beer Flows & the Impact of NAFTA
5. Page 55 Tudor NISTORESCU, Ovidiu CĂPRARIU Patterns and strategies of interpersonal conflicts mediation during the projects
6. Page 64 Adriana OLARU, Alexandru CAPATINA The planning of a Customer Relationship Management project: requirements and opportunities
7. Page 72 Luigi-Nicolae DUMITRESCU Evaluating a customer-centric approach
8. Page 77 Dorin Cristian COITA, Maria Madela ABRUDAN Electronic Mailing List and Internet Forums - Tools for Management and Marketing within Educational Organizations
9. Page 82 Sorina GÎRBOVEANU Global or national brands?
10. Page 89 Flaviu MEGHIŞAN, Georgeta-Mădălina MEGHIŞAN The Marketing Services on the Furniture Market
11. Page 99 Gabriella KECZER The need and opportunities for performance assessment in higher education
12. Page 108 Ferenc SZABÓ Analysis of the Reasons of Exceeding the Budget in a Waste Management Project in Hungary
13. Page 121 Elena CONDREA, Liliana NICODIM The alignment of Romania university teaching to the requirements of the quality insuring standards
14. Page 125 Claudiu G. BOCEAN, Cătălin M. BARBU Corporate governance and firm performance
15. Page 132 Ovidiu Ioan MOISESCU, Oana Adriana GICĂ An Analysis Regarding Descriptive Dimensions of Brand Equity
16. Page 140 Oana Adriana GICĂ, Ovidiu Ioan MOISESCU How to Build a Successful Balanced Scorecard
17. Page 147 Adrian MICU, Angela-Eliza MICU The analysis and the role of the factors influencing perceptions of value
18. Page 153 László GULYÁS Trainings and management development at Tesco in Szeged
19. Page 159 Emma LÓGÓ The value chain and the benefits of ergonomics projects
20. Page 166 Constanţa ENEA The Tourism industry of Ethics and tourism
21. Page 171 Claudia-Elena ŢUCLEA, Gabriela ŢIGU The management of knowledge workers - key factor of succes
22. Page 177 Andrea Erika NYÁRÁDI Is the price right? Pricing for long term profitability
23. Page 185 Rodica ERDEI How retailing has changed? What marketing did for this change?
24. Page 193 Werner Robbert Titus DEENEN Project governance - phases and life cycle
25. Page 199 Ioan NICOLAE Public-Private Distinctions and Strategic Management