Volume XIII, Issue 1/2015

Table of contents for Management & Marketing.

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Table of contents

  1. Page 7 Lecturer PhD Ionut-Cosmin BĂLOI, Professor PhD Sorinel DOMNIŞORU Interdependencies of the internal / managerial control standard no. 6 - organizational structure
  2. Page 16 Associate professor PhD Claudiu-George BOCEAN, Associate professor PhD Cătălina Soriana SITNIKOV Setting international standards in human resources
  3. Page 23 Mandy Loh, Maisarah Ahmad, Suhaila Abdul Kadir, Syed Shah Alam Influence of customer values and self- image congruity on customer behavior- based crm performance
  4. Page 45 Associate Professor Ph.D. Gabriela Lucia SIPOS, Ph.D. Alin IONESCU The influence of different innovation types upon the innovative performance - evidence from European countries
  5. Page 57 Teaching Assistant PhD Silvia PUIU Ethical dilemmas in the public sector
  6. Page 63 PhD Student Cristina Maria BĂLGĂRĂDEAN, Associate professor PhD Raluca BĂBUŢ Young people's perceptions towards sexuality in advertising
  7. Page 78 Researcher 3 PhD Lavinia DOVLEAC, Associate Professor PhD Marius BĂLĂŞESCU, Lecturer PhD Simona BĂLĂŞESCU The perceptions of romanian young entrepreneurs regarding the challenges of an innovative business environment
  8. Page 92 Azman ISMAIL, Mohammad Fuad ZAIDI, Aimi ANUAR Administrator's role in performance based reward as a determinant of employee outcomes
  9. Page 111 PhD. Mihaela MANEA Wine tourism in western moldova - to a future alsace?
  10. Page 124 Lecturer PhD Erika KULCSÁR, Ec. Rozalina Zsófia SIMON The magic of dark tourism
  11. Page 137 PhD Student Claudia Maria CACOVEAN Marketing - a way to increase the value of the performing arts
  12. Page 151 PhD Lecturer Nicoleta-Valentina FLOREA Developing careers of employees in the new knowledge economy
  13. Page 169 PhD Student Andrada IACOB Consequences of employee's customer orientation in public services
  14. Page 181 Lecturer PhD Georgeta-Madalina MEGHISAN Cultural influences on pre-pay mobile telecommunications services users
  15. Page 188 Assistant Professor PhD Hyuk KIM Global public private partnership: an analogical reasoning model
  16. Page 205 PhD Student Dorian-Laurenţiu FLOREA A theory of consumer's perceived risk under the halo effect
  17. Page 216 PhD Student Daniela FUNDEANU Model of health tourism development - spa tourism cluster in romania
  18. Page 228 Teaching Assistant PhD Bogdan BUDICĂ, Phd Student Adrian Florin Budică-Iacob Comparative analysis of the tourist activity at the level of south-west oltenia region
  19. Page 236 Associate professor PhD Flaviu MEGHIŞAN Challenges of sustainable development and stakes of a sustainable world