Volume XIV, Issue 1/2016

Table of contents

1. Page 7 Docent, Candidate of Economic Sciences Marina OCHKOVSKAYA Bucharest as a city brand: how to attract russian tourists
2. Page 25 Azman ISMAIL, Mohd Ridwan ABD RAZAK Effect of job satisfaction on organizational commitment
3. Page 41 Assistant Professor PhD Pallabi Mishra Can money buy convenience: a study on income as a motivator of online shopping?
4. Page 57 PhD student Roxana CIOCLOV, Associate Professor PhD Remus Ionuț NAGHI, Lecturer PhD Monica BOLDEA Complementarity between the functions and instruments of internal marketing and human resource management
5. Page 79 Lecturer PhD Ioana - Nicoleta Abrudan Influence factors for store format choice in the apparel and footwear market
6. Page 91 PhD Candidate Sabina Mădălina ŞOMĂCESCU, Associate Professor PhD Cătălin Mihail BARBU, Professor PhD Tudor NISTORESCU Investigating the relationship between organizational communication and organizational culture
7. Page 101 Lecturer PhD Nicoleta Valentina FLOREA, PhD student Raluca GÎLMEANU (MANEA) Leadership communication- an efficient way to motivate human capital
8. Page 118 PhD Student Adrian Nicolae CAZACU Systemic approach of the consumer behavior
9. Page 126 Professor Amal LAALOU, PhD Student Lamia EL GUERMAI The correlation between the human resources management practices and the company's performance: case ofthe " source marrakech " company