Volume XVI, Issue 1/2018

Table of contents for Management & Marketing.

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Table of contents

  1. Page 7 Cosmin-Florin LEHENE, Anca BORZA Problems in strategic alliances - should we terminate the collaboration? empirical evidence from north-west region romania
  2. Page 30 Adrian Nicolae CAZACU The informational contribution of varied influences on the decision in the anime culture e-marketing
  3. Page 47 Mark AZAVEDO, John WALSH Artisanal food production and marketing in the perth area of western australia: some preliminary indications of difficulties with classical economics and supply chain theory
  4. Page 58 Loredana VĂCĂRESCU HOBEANU The highlighting of the decisions in the management process
  5. Page 74 Cristian ȘTEFĂNESCU, Monica LOGOFĂTU Development and testing of a multi- dimensional model for measuring general organizational performance
  6. Page 89 Daniela TULEU Consequences of social media technologies adoption on crm capabilities and firm performance
  7. Page 98 Mihaela-Simona SUBTIRELU, Adina TURCU-STIOLICA, Florin-Ananu VREJU, Johny NEAMTU The study on the medical adherence of patients to rheumatoid arthritis treatment
  8. Page 107 Olufemi OGUNKOYA Strategic entrepreneurship and competitive advantage in nigeria banking industry