Volume XII, Issue 1/2014

Table of contents

1. Page 7 Professor PhD Tudor NISTORESCU, Lecturer PhD Cătălin Mihail BARBU, Assistant PhD Claudia Cristina PLOSCARU Brand - product interdependence
2. Page 14 Assistant Professor PhD Hyuk KIM Exploring an emerging field: the implications of global social entrepreneurship
3. Page 31 Assistant PhD Ionuţ Cosmin BĂLOI An analysis of the entrepreneurial potential in oltenia tourist region
4. Page 41 Omotayo OYENIYI Celebrity endorsements and product performance: a study of nigerian consumer markets
5. Page 52 Assistant Professor Shahriar AZIZI, MBA Vahid HOSSEINABADI A content analysis of the mission statements of iran, turkey, india and united states pharmaceutical companies
6. Page 67 PhD Gheorghe PREDA Organizational ambidexterity and competitive advantage: toward a research model
7. Page 75 Lecturer PhD Madlena NEN The improvement in the quality of learning in europe's higher education institutions
8. Page 84 PhD. Student Roxana Valentina GÂRBEA Tourist attractiveness of the urban environment in moldavia
9. Page 91 Assistant PhD Tatiana-Camelia DOGARU Contracting out the pensions system in romania
10. Page 103 Lecturer PhD Nicoleta Valentina FLOREA, Professor PhD Constanţa POPESCU Ways of reducing the impact of stress on human capital performance