Volume XXIII, Issue 2/2025

Table of contents

1. Page 221 Sunday Ojochenemi YUSUFU, Cynthia Unekwu ALOGWUJA NON-MONETARY INCENTIVES AND EMPLOYEE PERFORMANCE: EVIDENCE FROM KOGI STATE INTERNAL REVENUE SERVICES
2. Page 234 Daniela Victoria POPESCU, Cătălin Mihail BARBU, Sorina Raula GÎRBOVEANU, Mariana JUGĂNARU, Adina DINU MARKETING IN FASHION INDUSTRY IN WEB 3.0 ERA
3. Page 245 Xoliswa NZUZA, Tshepo TLAPANA, Raymond HAWKINS-MOFOKENG ADOPTION OF DIGITAL MARKETING STRATEGIES FOR GROWTH AND SUSTAINABILITY OF SMES IN ETHEKWINI
4. Page 259 Mihai Constantin Răzvan BARBU, Dan Leonardo PĂSĂRIN, Vlad Antonius SANDU, Roberto Nicușor ȚIU, Roxana DUMITRU CULTIVATING THE FAN EXPERIENCE THROUGH PUBLIC RELATIONS ACTIVITIES
5. Page 272 Rita EL GUERMAI, Abdelfattah JAMAL, Bouchra BENRAISS, Andrada-Melania OPREA HOW ARTIFICIAL INTELLIGENCE-POWERED CHATBOTS INFLUENCE CUSTOMER EXPERIENCE AND LOYALTY IN TELECOMMUNICATIONS: A CASE STUDY OF MOROCCO
6. Page 291 Noah Gbenga ALLI GREEN MARKETING AND PRODUCT INNOVATION IN INSURANCE: CASE STUDIES OF NIGERIAN INSURERS
7. Page 315 Manuela BREBAN, Daniel BADULESCU, Jamila JAGANJAC, Alina BADULESCU ASSESSING CULTURAL TOURIST FLOWS: A COMPREHENSIVE METHODOLOGY FOR SUSTAINABLE DEVELOPMENT
8. Page 328 Florin Alexandru STAN UNIVERSITY PROFESSORS' PERSPECTIVES ON THE RAPID TECHNOLOGIZATION OF EDUCATION: A QUANTITATIVE RESEARCH ON THE HIGHER EDUCATION IN ROMANIA