Volume XIV, Issue 2/2016

Table of contents

1. Page 151 Dakare, Olamitunji PhD, Ikenwa, Kenneth O. MSc. AN EXAMINATION AND CRITIQUE OF THE OUTSOURCING CONCEPT AND PRAXIS
2. Page 164 Preethi PERERA, Lecturer PhD Nalin ABEYSEKERA, Lecturer PhD Dinesh SAMARASINGHE POTENTIAL ASSOCIATION OF PRIVATE UNIVERSITY BRANDING EFFOTS WITH PERCEPTIONS AND ATTITUDES OF PROSPECTIVE STUDENTS: A STUDY IN SRI LANKA
3. Page 180 Associate professor PhD Cătălin Mihail BARBU ALIGNING THE BRAND IDENTITY AND BRAND IMAGE AFTER REBRANDING
4. Page 188 Student PhD Luminita Stefania BODEA, Associate Professor PhD Cristian DUTU THE CONSEQUENCES OF STRATEGIC ORIENTATION OF THE FIRM ON BUSINESS PERFORMANCE
5. Page 201 Satheeka Kavisekera, Dr Nalin Abeysekera EFFECT OF SOCIAL MEDIA MARKETING ON BRAND EQUITY OF ONLINE COMPANIES
6. Page 217 Associate Professor PhD Oana BĂRBULESCU, Nontenured Lecturer PhD Ioan Constantin ENACHE INFLUENCE FACTORS FOR LEASING MARKET CONTRACTS
7. Page 225 PLANNING AND ECONOMIC MOROCCAN SME's, PERFORMANCE, Professor Hassan ABBAR, PhD Student Salma ECHCHARQY THE CORRELATION BETWEEN STRATEGIC PLANNING AND ECONOMIC MOROCCAN SME'S PERFORMANCE
8. Page 243 Soumaya HERGLI THE IMPACT OF IFRS NORMS ON INTERNAL GOVERNANCE MECHANISMS WITH REGARD TO SOCIO-ECONOMIC CONTEXT
9. Page 264 Associate Professor, Ph.D Nataliia PARKHOMENKO, na_parkhomenko@mail.ru PREDICTING OF THE DEVELOPMENT OF THE ENTERPRISE BY USING NEURAL NETWORK TOOLS
10. Page 275 Lecturer PhD Silvia PUIU STUDY REGARDING MANAGEMENT OF LEARNING AND TEACHING PROCESS
11. Page 283 Associate Professor PhD Radu OGARCĂ, Associate Professor PhD Liviu CRĂCIUN, PhD Student Laurențiu MIHAI LEADERSHIP STYLES IN SMES: AN EXPLORATORY STUDY IN ROMANIA
12. Page 299 Hawa JALLOW, Senior Lecturer Omkar DASTANE EFFECT OF SALES PROMOTION SCHEMES ON PURCHASE QUANTITY: A STUDY OF MALAYSIAN CONSUMERS
13. Page 321 OlufemiAdebowale ABASS, Lecturer PhD Yeside Abiodun OYETAYO SERVICE QUALITY MEASUREMENT AND DEMAND FOR INSURANCE: AN EMPIRICAL STUDY FROM NIGERIAN INSURANCE INDUSTRY
14. Page 336 Professor PhD Georgeta SOAVA, PhD Mircea RADUTEANU STUDY ON LABOR CHARACTERISTICS IN NETWORK ECONOMY
15. Page 349 PhD Candidate Maria Cristina BOȘOTEANU THE USE OF ACCOUNTING INFORMATION IN DECISION MAKING: THE CASE OF ROMANIA
16. Page 361 Associate professor PhD Mirela SIRBU, Associate professor PhD Doina ROSCA, Associate professor PhD Carmen PUIU INDIVIDUALISM VERSUS COLLECTIVISM IN ECONOMIC ORGANIZATIONS FROM SOUTH-WEST OLTENIA REGION