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Volume XIII, Issue 1/2015
Table of contents for Management & Marketing.
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- Page 7 Lecturer PhD Ionut-Cosmin BĂLOI, Professor PhD Sorinel DOMNIŞORU INTERDEPENDENCIES OF THE INTERNAL / MANAGERIAL CONTROL STANDARD NO. 6 - ORGANIZATIONAL STRUCTURE
- Page 16 Associate professor PhD Claudiu-George BOCEAN, Associate professor PhD Cătălina Soriana SITNIKOV SETTING INTERNATIONAL STANDARDS IN HUMAN RESOURCES
- Page 23 Mandy Loh, Maisarah Ahmad, Suhaila Abdul Kadir, Syed Shah Alam INFLUENCE OF CUSTOMER VALUES AND SELF- IMAGE CONGRUITY ON CUSTOMER BEHAVIOR- BASED CRM PERFORMANCE
- Page 45 Associate Professor Ph.D. Gabriela Lucia SIPOS, Ph.D. Alin IONESCU THE INFLUENCE OF DIFFERENT INNOVATION TYPES UPON THE INNOVATIVE PERFORMANCE - EVIDENCE FROM EUROPEAN COUNTRIES
- Page 57 Teaching Assistant PhD Silvia PUIU ETHICAL DILEMMAS IN THE PUBLIC SECTOR
- Page 63 PhD Student Cristina Maria BĂLGĂRĂDEAN, Associate professor PhD Raluca BĂBUŢ YOUNG PEOPLE'S PERCEPTIONS TOWARDS SEXUALITY IN ADVERTISING
- Page 78 Researcher 3 PhD Lavinia DOVLEAC, Associate Professor PhD Marius BĂLĂŞESCU, Lecturer PhD Simona BĂLĂŞESCU THE PERCEPTIONS OF ROMANIAN YOUNG ENTREPRENEURS REGARDING THE CHALLENGES OF AN INNOVATIVE BUSINESS ENVIRONMENT
- Page 92 Azman ISMAIL, Mohammad Fuad ZAIDI, Aimi ANUAR ADMINISTRATOR'S ROLE IN PERFORMANCE BASED REWARD AS A DETERMINANT OF EMPLOYEE OUTCOMES
- Page 111 PhD. Mihaela MANEA WINE TOURISM IN WESTERN MOLDOVA - TO A FUTURE ALSACE?
- Page 124 Lecturer PhD Erika KULCSÁR, Ec. Rozalina Zsófia SIMON THE MAGIC OF DARK TOURISM
- Page 137 PhD Student Claudia Maria CACOVEAN MARKETING - A WAY TO INCREASE THE VALUE OF THE PERFORMING ARTS
- Page 151 PhD Lecturer Nicoleta-Valentina FLOREA DEVELOPING CAREERS OF EMPLOYEES IN THE NEW KNOWLEDGE ECONOMY
- Page 169 PhD Student Andrada IACOB CONSEQUENCES OF EMPLOYEE'S CUSTOMER ORIENTATION IN PUBLIC SERVICES
- Page 181 Lecturer PhD Georgeta-Madalina MEGHISAN CULTURAL INFLUENCES ON PRE-PAY MOBILE TELECOMMUNICATIONS SERVICES USERS
- Page 188 Assistant Professor PhD Hyuk KIM GLOBAL PUBLIC PRIVATE PARTNERSHIP: AN ANALOGICAL REASONING MODEL
- Page 205 PhD Student Dorian-Laurenţiu FLOREA A THEORY OF CONSUMER'S PERCEIVED RISK UNDER THE HALO EFFECT
- Page 216 PhD Student Daniela FUNDEANU MODEL OF HEALTH TOURISM DEVELOPMENT - SPA TOURISM CLUSTER IN ROMANIA
- Page 228 Teaching Assistant PhD Bogdan BUDICĂ, Phd Student Adrian Florin Budică-Iacob COMPARATIVE ANALYSIS OF THE TOURIST ACTIVITY AT THE LEVEL OF SOUTH-WEST OLTENIA REGION
- Page 236 Associate professor PhD Flaviu MEGHIŞAN CHALLENGES OF SUSTAINABLE DEVELOPMENT AND STAKES OF A SUSTAINABLE WORLD