Volume XI, Issue 1/2013

Table of contents

1. Page 7 Associate Professor PhD Zsófia KENESEI, Assistant Professor PhD Tamás GYULAVÁRI, PhD Candidate László SEER THE ROLE OF MARKETING IN CORPORATE COMPETITIVENESS: MARKETING PRACTICE ANALYSIS OF HUNGARIAN COMPANIES
2. Page 29 Professor PhD Tudor NISTORESCU, Lecturer PhD Cătălin Mihail BARBU, PhD Candidate Roxana Ioana DUMITRIU TRADEMARK VS BRAND: A CONCEPTUAL APPROACH
3. Page 38 PhD Patricea Elena BERTEA, Professor PhD Adriana ZAIŢ SCALE VALIDITY IN EXPLORATORY STAGES OF RESEARCH
4. Page 47 Naveed R. KHAN, Marinah AWANG, Arsalan Mujahid GHOURI, Universiti Pendidikan Sultan Idris IMPACT OF E-RECRUITMENT AND JOB-SEEKERS PERCEPTION ON INTENTION TO PURSUE THE JOBS
5. Page 58 Assist. PhD Candidate Adina CONSTANTINESCU, Professor PhD Tudor NISTORESCU THE ONLINE COMMUNICATION MIX FOR TOURISM DESTINATIONS STUDY CASE ON ROMANIAN TOURISM DESTINATIONS
6. Page 71 Associate professor PhD Mihai Constantin Razvan BARBU STUDY ON THE ETHICS OF THE COACHES OF PUBLIC SPORTS CLUBS IN ROMANIA
7. Page 91 Assistant Professor Shahriar AZIZI, Shahram Jamali KAPAK FACTORS AFFECTING OVERALL BRAND EQUITY: THE CASE OF SHAHRVAND CHAIN STORE
8. Page 104 Lecturer PhD Claudia BOBÂLCĂ STUDY OF CUSTOMERS' LOYALTY: DIMENSIONS AND FACETS
9. Page 115 Associate Professor Ph.D. Carmen IORDACHE SHAPES AND TOURISM DEVELOPMENT STRATEGIES OF URBAN AREA
10. Page 123 Assistant Professor G. BALACHANDAR, Professor Dr. N. PANCHANATHAM, Associate Professor Dr. K. SUBRAMANIAN QUALITY OF WORK LIFE THE POWER OF INSURANCE COMPANY: IMPACT OF PERSONAL FACTORS ON THE QUALITY OF WORK LIFE OF THE OFFICERS
11. Page 134 Professor PhD Daniela POPESCU, Assistant Professor PhD Adriana SCRIOŞTEANU, ANDREI POPESCU TOTAL PRODUCTIVE MAINTENANCE, A CENTRAL PREOCCUPATION OF THE MANAGERS
12. Page 141 Ph.D Alina MOROŞANU EMPIRICAL STUDY OF DIFFERENT FACTORS EFFECTS ON ARTICLES PUBLICATION REGARDING SURVEY INTERVIEWER CHARACTERISTICS USING MULTILEVEL REGRESSION MODEL
13. Page 157 Scientific Reseacher PhD Lavinia DOVLEAC, Associate Professor PhD Marius BĂLĂŞESCU PARTICULARITIES OF MARKETING DECISIONS FOR INNOVATIVE COMPANIES FROM HIGH-TECH INDUSTRY
14. Page 173 Dr. Amir S. GOHARDANI, Professor dr. Folke BJÖRK A CONCEPTUAL DISASTER RISK REDUCTION FRAMEWORK FOR HEALTH AND SAFETY HAZARDS IN THE CONSTRUCTION INDUSTRY
15. Page 193 PhD. Student Roxana Valentina GÂRBEA URBAN TOURISM BETWEEN CONTENT AND ASPIRATION FOR URBAN DEVELOPMENT